You have most likely heard of Black Friday and probably Cyber Monday, too. But what about Giving Tuesday? Much like stores use Black Friday and Cyber Monday to spark Christmas shopping, the purpose of the Giving Tuesday movement is to jumpstart charitable giving during the holiday season.
The movement was successful in 2012. Last year, nonprofit software developer Blackbaud reported a 53% increase in donations on the Tuesday after Thanksgiving, compared to 2011. Similarly, DonorPerfect recorded a 46% increase in online donations with an average per-donation increase of 25%.
This year, Giving Tuesday is December 3rd. If you would like to donate and encourage charitable giving, the Giving Tuesday website has resources for nonprofits, families, businesses, and students. You can also follow all the activity on Twitter with the hashtag #GivingTuesday.
If you would like to support Typhoon Haiyan disaster relief in the Philippines on Giving Tuesday, Covenant World Relief is currently providing assistance to the Philippine Island province of Leyte. You can read more about their efforts on their blog and donate online.
Of course, charitable giving can be a great, powerful act of generosity any day of the year, not just on Giving Tuesday. Also, remember that while cash, checks, and credit cards are perfectly fine ways to give, there may be more creative ways to donate to make a bigger, longer-lasting impact with your gift.
Will you participate in Giving Tuesday?